DemoFormat demonstration with illustrative figures. Not a real market study.
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Excerpt: pricing a monthly bookkeeping package.
The customer's question was: “Can I charge $400 a month for monthly bookkeeping in my county, and what would I need to include?” Below are the two pages that answer it. In a real brief every row cites a public source and the date it was checked.
Page 1 · Comparison on the customer's criteria
| Option | Price | Cadence | Support | Source |
|---|---|---|---|---|
| Option A (local firm) | $350 / mo | Monthly close, quarterly call | Phone and email | Illustrative |
| Option B (local firm) | $450 / mo | Monthly close, payroll add-on | Email only | Illustrative |
| Option C (online service) | $299 / mo | Monthly close, app dashboard | Chat, 2-day reply | Illustrative |
| Option D (online service) | $199 / mo | Quarterly close | Email, 5-day reply | Illustrative |
| Option E (solo bookkeeper) | $275 / mo | Monthly close | Text and phone | Illustrative |
Illustrative figures. A real brief names each competitor and links its pricing page with an access date.
Page 2 · Recommendation
Charge $400 with a dated promise, not a feature list.
Finding. In this illustrative set, $400 sits above the online services and between the two local firms. The local firms justify their price with a person to call; the online services compete on price and dashboards.
What $400 needs to include. A monthly close by a fixed date, a named person who answers within one business day, and a short monthly report. None of the five options in the table promise all three.
Risk. Owners comparing on price alone will pick Option D. Do not chase them; the promise above is the differentiator.
Next step. Put the dated promise on the pricing page, run it for 90 days, and track close rate on quotes.