A services page, before and after.

The left column is the kind of page most small businesses have. The right is the rewrite a Copy Refresh customer receives, with the notes below it.

Before · 112 words

Welcome to our website! We are a full-service, customer-focused bookkeeping solutions provider dedicated to leveraging best-in-class tools and a passion for excellence to empower small businesses to achieve their financial goals. Our team of dedicated professionals brings decades of combined experience to every engagement, ensuring that your books are always accurate, compliant, and optimized. Whether you are a startup looking to establish a solid financial foundation or an established business seeking to streamline your processes, we have a solution tailored to your unique needs. Contact us today to learn more about how we can help you take your business to the next level!

After · 78 words

Monthly bookkeeping for small businesses, done by the 10th. You send receipts and statements. We reconcile every account, categorize every transaction, and send you a one-page report by the 10th of the next month. At tax time your accountant gets clean books, not a shoebox. Fixed monthly price. No contract. First month free if we miss the 10th. Book a 15-minute call, or send us last month's statements for a quote.

Notes that ship with the rewrite

Word count: 112 words to 78. Every sentence now says something the reader can act on.
Opening line: States the service, the customer, and the promise. The old opening said none of the three.
Removed: "Full-service", "best-in-class", "passion for excellence", "take your business to the next level". None of these tell a customer what happens.
Added: What the customer does, what they receive, and when. A guarantee the owner agreed to in the intake call.
Call to action: Two concrete options instead of "contact us today".
Headline options: "Books done by the 10th." / "Clean books, every month, fixed price." / "Bookkeeping that ends on a date."

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